How Much Should My Realtor Spend on Marketing My Listing?
If you’re thinking about selling your home, you might be wondering:
“How much should my Realtor actually invest in marketing my property?”
It’s a fair question — and an important one.
In a recent video, Amanda shares something that many sellers don’t realize: strong marketing isn’t optional. It’s essential. And it costs money.
A Professional Marketing Investment
When a home hits the market, first impressions matter. Today’s buyers start their search online, which means your listing has seconds to stand out.
A well-marketed home often requires an agent to invest $1,000 or more upfront in professional marketing. That investment can include:
• Professional photography
• High-quality video
• Aerial drone footage
• Professional signage
• Lockbox installation
• Printed brochures
• Email marketing campaigns
• A dedicated website page
• Premium placement and featured exposure on sites like Realtor.com and Zillow
Each of these tools plays a role in getting your home in front of the largest possible audience.
Exposure Drives Results
The more eyes on your property, the better your chances of attracting strong offers. Marketing is not just about putting a sign in the yard — it’s about strategically positioning your home to stand out in a competitive market.
Professional photos capture attention. Video tells a story. Aerials highlight land and surroundings. Online promotion ensures buyers actively searching see your home first.
This level of exposure doesn’t happen by accident. It happens because your agent is willing to invest in your success.
You Deserve That Level of Service
When you hire a Realtor, you’re hiring someone to represent your biggest financial asset. That means your agent should be willing to put real resources behind your listing.
Amanda’s perspective is simple: your home deserves to be marketed at the highest level possible. Cutting corners on marketing can cost far more in the long run than investing properly from the start.
The Bottom Line
If you’re interviewing agents, ask them:
• What do you spend to market a home like mine?
• Do you invest in professional photography and video?
• How do you maximize online exposure?
The answers will tell you a lot.
Because when it comes to selling your home, professional marketing isn’t an extra — it’s part of the job.
